Privacy Policy

Your privacy is important to us.

Effective Date: July 30, 2026

Fidelity First (“Fidelity First,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit FidelityFirst.com, submit a form, request information or a quote, schedule an appointment, communicate with us, or use our related services.

This Policy applies to information collected through our website, landing pages, online forms, telephone calls, text messages, email, scheduling tools, customer relationship management systems, and other interactions that link to or reference this Policy. It does not replace privacy notices supplied by insurance carriers, government agencies, healthcare providers, or other third parties.

1. Information We Collect

Information You Provide

Identity and contact information, such as name, mailing address, email address, telephone number, date of birth, and preferred method of contact.
Insurance and eligibility information, such as ZIP Code, county, state, coverage interests, current coverage, household information, Medicare or Medicaid status, effective dates, prescription-drug and provider preferences, and information needed to evaluate available insurance options.
Application and enrollment information that you choose to provide, which may include government-issued identifiers, policy or member numbers, beneficiary information, payment information, and other data required by an insurer or enrollment platform.
Communications and consent records, such as form submissions, appointments, emails, text-message history, call recordings where permitted, opt-in and opt-out records, and records showing when and how consent was obtained.
Any other information you voluntarily provide in a message, survey, questionnaire, document upload, or conversation with us.

Information Collected Automatically

Device and usage data, including IP address, browser type, operating system, device identifiers, referring pages, pages viewed, links clicked, dates and times, and general location derived from IP address.
Cookie and similar-technology data used for site operation, security, preferences, analytics, advertising measurement, and improving our services.
Call and messaging metadata, such as caller or recipient number, date, time, duration, delivery status, and opt-out status.

Information From Other Sources

We may receive information from insurance carriers, general agencies, quoting or enrollment platforms, lead and referral sources, scheduling providers, communications vendors, consumer-authorized representatives, publicly available sources, and service providers that support our business. We use such information only as permitted by law and applicable contracts.

2. How We Use Personal Information

Respond to inquiries and provide requested insurance information, quotes, comparisons, appointments, and customer service.
Assess potential eligibility and help you apply for or enroll in insurance products when you ask us to do so.
Communicate by telephone, email, SMS/MMS, mail, or other channels in accordance with your choices and applicable law.
Send appointment reminders, requested follow-ups, application or enrollment updates, service notices, and—where you have consented—marketing or promotional communications.
Operate, personalize, secure, troubleshoot, and improve our website, forms, systems, and services.
Maintain business, licensing, consent, suppression, quality-control, compliance, and record-retention records.
Detect, prevent, and investigate fraud, abuse, security incidents, and unlawful activity.
Comply with laws, regulations, carrier requirements, legal processes, audits, and governmental requests; establish or defend legal claims.
Conduct analytics and measure the effectiveness of communications and advertising.

3. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients for legitimate business purposes:

Insurance carriers, general agencies, benefit administrators, enrollment platforms, and other product or service providers when necessary to respond to your request or facilitate an application, enrollment, policy service, or transaction.
Service providers that support website hosting, forms, CRM, scheduling, email, telephone, SMS/MMS, call recording, data storage, document management, analytics, advertising, security, and professional services.
Government agencies, regulators, law enforcement, courts, or other parties when required or permitted by law.
A buyer, successor, lender, or professional adviser in connection with a merger, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate protections.
Other parties at your direction or with your consent.

We do not sell personal information for money. Some analytics or advertising technologies may be considered “sharing” or “targeted advertising” under certain state privacy laws. Where required, we provide a method to opt out of those activities. We do not disclose text-messaging opt-in data or consent to third parties for their independent marketing or promotional purposes. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes; this restriction does not apply to vendors acting for us to deliver or support our messaging program.

4. Cookies and Similar Technologies

We may use essential, functional, analytics, and advertising cookies or similar technologies. You can control certain technologies through our cookie-preference tool, where available, and through browser settings. Blocking cookies may affect website functionality. Where applicable law recognizes browser-based opt-out preference signals, we will process supported signals as required.

5. Communications Choices

Email: Use the unsubscribe link in a marketing email or contact us. Service or transactional emails may continue when necessary.
Text messages: Reply STOP to a message to unsubscribe. Reply HELP for assistance. You may also contact us using the information below. We will honor reasonable revocation requests as required by law.
Telephone calls: Tell us during a call that you do not wish to receive further calls, or contact us using the information below.
Cookies and targeted advertising: Use the website’s cookie or privacy-choice controls, where available.

6. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to serve you, maintain consent and suppression records, satisfy carrier and regulatory requirements, resolve disputes, enforce agreements, and protect legal rights. Retention periods vary by information type, relationship, and applicable law. We may retain opt-out records for an extended period so that we can respect your preferences.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, transmission, or storage system is completely secure, and we cannot guarantee absolute security. Do not send highly sensitive information through an unsecured web form or ordinary email unless we specifically instruct you to use a secure method.

8. Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through the website. If you believe a child has provided information to us, contact us so we can review and address the matter.

9. State Privacy Rights

Depending on your state of residence and subject to legal exceptions, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information; to opt out of sale, sharing, targeted advertising, or certain profiling; to limit certain uses of sensitive personal information; and to appeal a decision concerning a request. We will not unlawfully discriminate against you for exercising applicable privacy rights.

To submit a request, email privacy@fidelityfirst.com or contact us at (410) 438-7500 or [MAILING ADDRESS]. We may need to verify your identity and authority. Authorized agents may submit requests where permitted by law. California residents should also review our California Privacy Notice.

10. Third-Party Websites and Services

Our website may link to third-party websites, carriers, enrollment systems, scheduling services, social networks, or other services. Their privacy practices are governed by their own policies. We are not responsible for third-party privacy or security practices.

11. Changes to This Policy

We may update this Policy periodically. The revised version will be posted with a new effective date. Material changes may be communicated by additional means when required by law.