California Privacy Notice
Your privacy rights as a California resident.
For California Residents
1. Introduction
This Notice is provided pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), and describes how we collect, use, disclose, and process personal information relating to California residents.
2. Applicability of This Notice
This California Privacy Notice supplements the information contained in the Privacy Policy of Fidelity First (“Company,” “we,” “our,” or “us”) and applies solely to visitors, users, and others who reside in the State of California (“Consumers” or “California Residents”).
3. Categories of Personal Information We Collect
During the preceding twelve (12) months, we may have collected the following categories of personal information:
| Category | Examples |
|---|---|
| Identifiers | Name, address, email address, phone number, IP address |
| Personal Records | Information provided on insurance quote forms and applications |
| Commercial Information | Insurance products requested, purchased, or considered |
| Internet Activity | Website visits, browsing behavior, advertising interactions |
| Geolocation Data | General location derived from IP address |
| Audio Information | Recorded telephone calls where permitted by law |
| Professional Information | Employment information provided during insurance applications |
| Sensitive Personal Information | Date of birth and certain insurance-related information voluntarily provided by consumers |
4. Sources of Personal Information
We collect this information directly from consumers, through website forms, appointment scheduling tools, customer service interactions, insurance applications, and through automated technologies such as cookies and analytics tools.
5. Purposes for Collecting Personal Information
We may collect, use, and disclose personal information for the following business purposes:
- Providing insurance quotes
- Evaluating eligibility for insurance products
- Assisting with insurance applications and enrollments
- Servicing insurance policies
- Scheduling appointments
- Communicating with consumers
- Customer support
- Marketing and advertising
- Website analytics
- Fraud prevention
- Regulatory compliance
- Legal obligations
6. Categories of Personal Information Disclosed
During the preceding twelve (12) months, we may have disclosed personal information to:
7. Categories of Recipients
Insurance Carriers
For quoting, underwriting, enrollment, and policy servicing.
Service Providers
Including providers supporting:
- Customer relationship management
- Website hosting
- Analytics
- Email communications
- SMS communications
- Appointment scheduling
- Telephone systems
- Marketing services
Regulatory Authorities
Where required by law or regulation.
Professional Advisors
Including attorneys, accountants, auditors, and compliance consultants.
8. Sale or Sharing of Personal Information
Fidelity First does not sell personal information for monetary compensation.
However, certain advertising technologies may be considered “sharing” under California law.
For example, we may use:
- Google Ads
- Google Analytics
- Meta Pixel (Facebook and Instagram)
- Remarketing technologies
These technologies may allow advertising partners to receive information regarding interactions with our Website for advertising purposes.
California residents may have the right to opt out of such sharing.
9. Sensitive Personal Information
We may collect limited sensitive personal information, including:
- Date of birth
- Insurance-related information voluntarily submitted by consumers
We use sensitive personal information only for legitimate business purposes related to insurance services and do not use sensitive personal information to infer characteristics about consumers.
10. Retention of Personal Information
We retain personal information only as long as reasonably necessary to:
- Provide services
- Meet legal obligations
- Resolve disputes
- Enforce agreements
- Maintain business records
Retention periods vary depending on the nature of the information and legal requirements.
11. Your California Privacy Rights
California residents may have the following rights:
12. Right to Know
You may request information regarding:
- Categories of personal information collected
- Sources of personal information
- Business purposes for collection
- Categories of recipients
13. Right to Access
You may request information regarding:
- Specific pieces of personal information collected
14. Right to Correct
You may request correction of inaccurate personal information maintained by us.
15. Right to Delete
You may request deletion of personal information, subject to exceptions permitted by law.
16. Right to Limit Use of Sensitive Personal Information
Where applicable, California residents may request limitations on the use of sensitive personal information.
17. Right to Opt-Out of Sharing
California residents may request that we stop sharing personal information for cross-context behavioral advertising purposes.
18. Right to Non-Discrimination
We will not discriminate against consumers for exercising privacy rights.
This includes:
- Denial of services
- Different pricing
- Reduced service quality
except where permitted by law.
19. Exercising Your Privacy Rights
To submit a privacy rights request, California residents may contact us using the information below:
Phone
Fidelity First
[MAILING ADDRESS]
20. Authorized Agents
Authorized agents may submit requests on behalf of California residents where permitted by law.
California residents may designate an authorized agent to make requests on their behalf.
We may require:
- Written authorization
- Proof of identity
- Verification of the agent’s authority
before fulfilling requests.
21. Verification of Requests
We may require reasonable verification of identity before processing requests.
22. Cookies and Tracking Technologies
Our Website uses:
- Cookies
- Analytics tools
- Advertising pixels
- Tracking technologies
to improve Website performance and support marketing activities.
Consumers may adjust browser settings to manage cookie preferences.
23. Do Not Track Signals
Some browsers provide “Do Not Track” signals.
Because there is currently no universally accepted standard governing such signals, our Website may not respond to all Do Not Track requests.
24. Changes to This California Privacy Notice
We may update this Notice from time to time.
Any updates will be posted on this page with a revised Effective Date.
25. Contact Information
If you have questions regarding this California Privacy Notice, please contact:
Fidelity First
Email: support@fidelityfirst.com
Phone: (410) 438-7500
Mailing Address: [MAILING ADDRESS]
Table of Contents
- 1. Introduction
- 2. Applicability of This Notice
- 3. Categories of Personal Information We Collect
- 4. Sources of Personal Information
- 5. Purposes for Collecting Personal Information
- 6. Categories of Personal Information Disclosed
- 7. Categories of Recipients
- 8. Sale or Sharing of Personal Information
- 9. Sensitive Personal Information
- 10. Retention of Personal Information
- 11. Your California Privacy Rights
- 12. Right to Know
- 13. Right to Access
- 14. Right to Correct
- 15. Right to Delete
- 16. Right to Limit Use of Sensitive Personal Information
- 17. Right to Opt-Out of Sharing
- 18. Right to Non-Discrimination
- 19. Exercising Your Privacy Rights
- 20. Authorized Agents
- 21. Verification of Requests
- 22. Cookies and Tracking Technologies
- 23. Do Not Track Signals
- 24. Changes to This California Privacy Notice
- 25. Contact Information
We Do Not Sell Your Information
Right to Opt Out of Ad Sharing
No Discrimination for Your Rights
Questions? We're Here to Help!
Call us at (410) 438-7500 or schedule a consultation today.
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